<p>Between January and March 2021, we conducted a Discrete Choice Experiment (DCE) among 433 participants. Prior to the DCE, a situational assessment using 2 Focus Group Discussions (FGD) was conducted to guide on attributes and the respective levels to include in this DCE. Scheme specific attributes included premium cost per person per month, payment modalities, unit of enrollment, and health benefit packages. The study included participants under formal employment. A conditional logistic regression model was used to analyze the relative importance of treatment attributes, and the trade-offs people were willing to make between attributes.</p>