<p>RCCE is among the six main functional sections of the incident management system of COVID-19 in Ethiopia. The RCCE section has three units: Content development and production, Mass media and social media monitoring and engagement, and Community engagement. Real-time information about the prevention measures, disease trends, and vaccine demand generation was disseminated to the communities by integrated multiple approach methods. Leveraging existing community networks and community influencers, media, sectors, and partners were engaged in emergency response. Innovative methods such as No Mask No Service, Mask Ethiopia, Revitalizations (Dagim Tikuret), and the ComBAT campaign were communicated to control the COVID-19 pandemic. Ethiopia is multilinguistic, however, sometimes messages are developed only in the national official language and disseminated without considering the local language</p>